- FREEDOM FROM REAPPLYING. Save yourself the frustration of having to apply makeup after every activity. Our waterproof eye stick instantly sets and stays for up to 24 hours. Enjoy the day and night while staying confident in a look that lasts.
- EYE MAKEUP WITH DIVERSITY. Our innovative eye stick is designed to be used as both an eyeliner and an eyeshadow. Create natural, smoky eyes or a bright, bold look with no hassle. Bring life to your eyes with this versatile makeup stick.
- A SHADE FOR EVERY LOOK. Experiment with the colors of our highly pigmented eye stick. Whether bold and colorful or simply natural, you can choose from our 20 shades for your desired look. Draw attention to your eyes and brighten someone's day.
- CRUELTY FREE AND VEGAN FOR A CLEAN CONSCIENCE. Our concealer is 100% vegan and paraben free to give you peace of mind. We provide real, honest and responsible beauty products for everyone, that's why we do not test on animals.
- CHALLENGING THE STATUS QUO. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, with a commitment to delivering premium products at an affordable price.
